I am a creative director, art director and designer currently based in los angeles. I love crafting functional and aesthetically pleasing brand identities, strategy,  packaging, digital marketing, and custom prints/patterns.

Malia forbath, creative director/art director and designer in los angeles.

Currently an art director and senior lead designer at Product 360 Creative — a boutique design agency in Los Angeles. I have over 15 years of experience in the beauty and lifestyle brand space and pride myself with the ability to design in many different aesthetics.

I am always looking for new opportunities to work on creative projects with talented individuals. If you’re interesting in collaborating, please reach our through my email below.

What I Do

BRANDING

Brand Positioning

Brand Strategy

Logo / Identity System

Brand Guidelines

Creative / Art Direction

Naming

Brand Messaging

Product Strategy

Competitive Landscape Analysis

PACKAGING

Primary / Secondary Packaging Design

Print Production

DIGITAL

Shopify Design

Front End Web Design

Social

Eblasts/SMS

Digital and Marketing Strategy

Content Strategy

Klaviyo / Omnisend

ILLUSTRATION

Print / Pattern Design

Pattern Repeats

I love everything that has to do with branding, design, typography, patterns, and art direction. I have a passion for designing aesthetically and strategically pleasing designs.

Currently

Art Director + Senior lead Designer at Product360 Creative | Sept 2016 - Current

Freelance

I was a product designer (cosmetic bags, handbags, travel bags, acrylic organizers, cosmetic brushes and more), print designer/illustrator and textile designer. I worked with printed fabrics, wovens, leather and more. I worked with a pattern maker to design the bag shapes, as well as the inner construction. I saw the product through from trend phase through to production. I designed for retailers and brands such as Anthropologie, Nordstrom, Target, Ulta, Sonia Kashuk, Kestrel Bags, and various boutiques.
I gave presentations to buyers, participated in buyers meetings, designed planograms, and analyzed sales numbers.
I worked directly with sales, the head of development and the head of marketing to create brands, art directed photoshoots, scouted shoot locations and more.
I worked with the Director of Marketing Athletics and his team to design posters and trading cards for various sports throughout the years.
I designed packaging in collaboration with the CEO, developed new colorways for fabrics, oversaw the design of the new company website, developed new sales tools and more.
I designed licensed NFL, MLB, NBA, and NCAA accessories for fashion-forward female sports fans using team style guides.