HydroPeptide is a globally recognized professional skincare brand founded on the science of epigenetics and patented peptide technology. Trusted in luxury spas, dermatologist offices, and medspas worldwide, the brand sells DTC, B2B, and through professional channels — with a reputation built on clinical results and a luxurious experience.

As an ongoing client at Product 360 Creative, I play a key role in the brand's look and feel across all touchpoints. Over the years I have become deeply versed in the brand's product education and positioning — ensuring every creative decision is thoughtful, strategic, and true to where the brand stands in the market.

In 2024 I led a full packaging redesign — the goal was to elevate the brand's luxury and clinical positioning while staying true to its identity. The new packaging needed to feel prestige and medical-grade without reading as a natural or clean beauty brand, despite the brand's clean formulations. Foil paper was replaced with natural materials and primary components were updated to glass and PCR — sustainability choices that supported the premium aesthetic rather than softening it. The color palette was refreshed — keeping the core brand feeling intact while updating the tones to feel more modern and sophisticated. Typography and styling were refined throughout, and a cohesive packaging system was established to create consistency and scalability across the line. The box side was redesigned to include product swatches, marketing copy, skin concerns, and key ingredients. The top of box was updated with a brand statement, and the peptide emblem was modernized.

Also in 2024 I redesigned the brand's Shopify website, collaborating with a development agency to build a custom template. Since launch I have continued to evolve the site — building landing pages that break down product information, art directing video reels, weighing in on photoshoot direction and approvals, and helping establish the brand's look across email marketing and digital advertising. I manage Shopify apps as needed and continue to oversee brand decks, brand guidelines, kit bag design, and creative across the board.

In 2025 I designed the packaging, logo, and full visual identity for the new HydroPeptide medical line — creating a look that functions as a clear brand extension while standing on its own as a distinct product line.