Kama Muta Beauty is a Los Angeles-based color cosmetics brand founded by Christina — built around the belief that high-performance beauty and genuine care for others can coexist. The brand name draws from the Sanskrit concept of being moved by an experience of love or kindness, and donates a portion of every sale to breast cancer research.

I built the brand identity from the ground up as a client at Product 360 Creative — designing the logo, tagline, color palette, brand aesthetic, and packaging. The brand direction I created extended across packaging, web, email, and social to show how the identity would live at every customer touchpoint. As is standard in brand direction engagements, execution of digital channels was carried out by the brand.