Kama Muta Beauty is a Los Angeles-based color cosmetics brand founded by Christina, built around the belief that high-performance beauty and genuine care for others can coexist. The brand name draws from the Sanskrit concept of being moved by an experience of love or kindness, and a portion of every sale is donated to breast cancer research.

As a client at Product 360 Creative, I built the brand identity from the ground up, designing the logo, tagline, color palette, brand aesthetic, and packaging. I extended the brand direction across packaging, web, email, and social to show how the identity lives at every customer touchpoint, giving the brand’s team a clear system to carry into its own channels.