Kayo Was founded by fitness and wellness expert, Christine Bullock, in 2015.
FACE GRADE BODY CARE®
Kayo Body Care was founded by fitness and wellness expert Christine Bullock on a simple but powerful premise: we invest heavily in caring for our faces, but neglect the other 95% of our skin. The brand — built around the tagline Face Grade Body Care® — brought powerful, clinically-inspired ingredients and formulas to body care.
In 2019 Kayo came to Product 360 Creative for a packaging redesign and brand refresh. Working within the existing brand DNA, I updated the packaging aesthetic, typography, and design system to feel cleaner and more elevated while preserving the brand equity already built. The rebrand was applied across the full body care line.
In 2020 the brand expanded into supplements — powder and capsule formats across an initial 4-SKU launch. I designed the supplement packaging as a cohesive extension of the refreshed body care line.
Alongside the packaging work I designed and managed the brand's Shopify website, ran their Klaviyo account, and collaborated with their ad strategist on digital advertising.
SERVICES
Packaging design
Web design (Shopify)
E-blast design / Klaviyo management
Branding
Kayo
2019-2022
CREDITS
Photography Credit: Kayo Body Care
Product Photographer: Luke Pidgeon
© Kayo Body Care
Client at Product 360 Creative
BEFORE
AFTER
In 2020, Kayo launched supplements. This included powder supplements and capsules. The initial launch was 4 skus.
