Lunar Beauty is a makeup brand founded in 2018 by Manuel Gutierrez III, known as Manny MUA — makeup artist, beauty pioneer, and the first male face of Maybelline. The brand is built around bold glam, high-performance formulas, and a deep commitment to inclusivity and self-expression. Inspired by the universe, Lunar Beauty celebrates individuality with no boundaries.

As a client at Product 360 Creative, I have been part of the brand from the beginning. I oversee and direct all new packaging design and lead full packaging production — including foils, structural embossing, tooling, and vendor communication. I manage email and SMS marketing, oversee Shopify website management, and work directly with the brand's digital ad strategist on campaign creative and strategy.