The Process

Kestrel was a private-label accessories brand specializing in everyday bags and travel bags — sold at Nordstrom, Anthropologie, and more. The line was defined by hand-drawn prints in distinctive, season-specific colorways.

I worked on Kestrel as a designer at Conair / Allegro, taking on increasing creative responsibility across the life of the brand. In the first year I collaborated directly with designer Sienna Gilliam — together we hand-drew and repeated prints, combining original artwork with purchased vintage illustrations that we redrew, recolored, and transformed into something new. I selected and purchased the leather for each season and designed bag shapes using raw textiles.

In the years that followed I took full creative ownership — designing all prints, patterns, and repeats, developing seasonal colorways, designing bag structures and trims, and specifying hardware, zippers, and leather. I collaborated with a pattern maker to refine bag shapes each season.

On the production side I worked with the Director of Marketing on seasonal shoot direction — scouting locations, art directing on set, and building the seasonal lookbook.

The brand was featured on the cover of WWD.