LYBRE is a lash brand founded by Karen Sarahi Gonzalez, known as iluvsarahii, built around the idea that every version of you deserves a lash to match.

As a client at Product 360 Creative, I built the brand from the ground up, providing creative direction and serving as lead designer while working directly with Karen. I designed the logo, brand identity and aesthetic, brand guidelines, packaging, Shopify website, email and SMS marketing, and PR boxes, and led packaging production. The goal was to create something clean, confident, and designed to stand out in a crowded category.