LYBRE is a lash brand founded by Karen Sarahi Gonzalez, known as iluvsarahii — built around the idea that every version of you deserves a lash to match.

I built the brand from the ground up as a client at Product 360 Creative — designing the logo, brand identity and aesthetic, brand guidelines, packaging, Shopify website, email marketing, and PR boxes. The goal was to create something clean, confident, and designed to stand out in a crowded category.