Trina was a cosmetic bag and beauty accessories brand with a preppy aesthetic.

Trina was sold at Ulta, Nordstrom, Nordstrom Rack, TJ Maxx, and more. Each season, I designed and presented the core collection to these retailers, then designed selected pieces into each retailer’s planogram space or developed them as single or limited-edition items. Every design was built around upcoming trends and sales data while staying true to the brand’s image and aesthetic.

I set the creative direction each season and designed everything from the bag shapes and prints to the hardware, trims, and zippers, and art directed designer Nicole Wiener on additional prints and bags for the line. I also partnered with the Director of Brand Marketing to art direct the photoshoots, working with the stylist on wardrobe, scouting locations, and finalizing shots and lookbooks.

In 2015, Trina was phased out and evolved into Tartan + Twine, a new brand I developed and creative directed.