MINIM LA
MinimLA is a fashion, lifestyle, and body care brand founded by Laura Lee — built from nothing into a fully realized brand identity.
Laura came to us at Product 360 Creative without a brand. I built it from the ground up — designing the logo, packaging, brand identity, color palette, and visual persona, and writing the brand positioning and copy to give it a voice that felt genuinely like her. The goal was to create something that reflected Laura's aesthetic and point of view while standing on its own as a brand. I also designed and launched the Shopify website.
SERVICES
Branding
Logo Design
Packaging Design
Web Design (Shopify)
Brand Positioning
Copywriting
Minim LA
2022-Current
CREDITS
Photography: Minim LA
© Minim LA
Client at Product 360 Creative
