MinimLA

MinimLA is a fashion, lifestyle, and body care brand founded by Laura Lee.

Laura came to us at Product 360 Creative without a brand, and I built it from the ground up, serving as creative director and lead designer and working directly with Laura. I designed the logo, packaging, brand identity, color palette, and visual persona, and wrote the brand positioning and copy to give it a voice that felt genuinely like her. The goal was to create something that reflected Laura’s aesthetic and point of view while standing on its own as a brand. I also designed and launched the Shopify website.